About Us
Growth is a byproduct of sound design.
Business expansion is an indication of size. Business growth is about scale.
Most companies confuse the two. Revenue goes up. They hire more people. They add more locations. They call it growth. But if the ratio of input to output is 1:1, they haven't grown. They've expanded. And that model breaks. Real growth compounds. Each system you build makes the next one more effective. Each dollar of revenue generates more than a dollar of return. That only happens when the internal architecture is designed for it.
And then we design a system that renders those conditions irrelevant.
Most companies confuse the two. Revenue goes up. They hire more people. They add more locations. They call it growth. But if the ratio of input to output is 1:1, they haven't grown. They've expanded. And that model breaks. Real growth compounds. Each system you build makes the next one more effective. Each dollar of revenue generates more than a dollar of return. That only happens when the internal architecture is designed for it.
And then we design a system that renders those conditions irrelevant.
About Us
Strategic Consulting for for Growth-Focused Companies
At Strategis, we combine deep financial insight, tech expertise, and business strategy to help ambitious companies move faster—with clarity and confidence.
Meet the Team
At Strategis, we don’t just advise—we help ambitious teams move faster with confidence
Alex Tran
Founder & CEO
See in action
Structural blindness isn't in what you lack. It's in what you can't yet see about how you use what you already have.
There is no such thing as an isolated business problem. Every pattern of friction is symptomatic of a structural condition that hasn't been identified yet.
At Incisive Growth, we don't chase symptoms and we don't sell surface fixes. We go beneath the surface to find the source condition, the single structural issue producing the friction, stalled growth, and wasted effort that brought you here. Then we design a system that renders those conditions irrelevant.
What drives us is structural clarity. A bonsai doesn't grow by accident. Every branch that remains is there because someone decided it should be. The shape is cultivated through precision and the deliberate removal of what doesn't serve the whole. A business works the same way. The root system is always larger than the canopy. That's where the framework starts.
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Keidra Hoskins
Founder & Principal
Our story
How We Got Here—and Where We’re Headed
From our first engagement to becoming a trusted partner for growth-stage leaders, every milestone has shaped how we deliver impact today.
2021
Strategis is founded
A small team of operators and advisors launches Strategis to offer a smarter, more embedded approach to strategic consulting—starting with early-stage SaaS companies
2022
First $25M in client capital raised
Within months, Strategis supports multiple clients through successful pre-seed to Series B rounds with investor-ready models and tailored fundraising strategy.
2023
Advisory team expands
As demand grows, Strategis brings in experts across finance, systems, and growth strategy to support larger and more complex engagements.
2024
Embedded consulting model launched
We formalize our embedded advisor structure—giving clients deep, on-demand expertise across strategic, financial, and operational domains.
2025
New markets, new sectors
With clients now spanning SaaS, fintech, consulting, and investment firms, Strategis continues to scale with a focus on long-term partnerships and results.
Meet Our Team
Alex Tran
Managing Partner, Strategy & Financ
Alex brings over a decade of experience advising venture-backed startups on financial modeling, investor readiness, and strategic growth planning.
Maya Chen
Director of Systems & Ops
Maya specializes in building lean, scalable systems for high-growth companies—transforming tech stacks into operational advantages.
Sophie Tran
Head of Strategic Initiatives
Sophie leads cross-functional transformation efforts, aligning leadership teams around clear goals, KPIs, and execution frameworks.
Clara Jennings
Principal Consultant, Financial Strategy
With a background in private equity and FP&A, Clara helps clients navigate capital strategy, burn management, and long-term planning.
Jamie Liu
Senior Advisor, Business Design
Jamie works with executive teams to sharpen value propositions, refine GTM strategy, and scale delivery models with precision.
Lina Okoro
Client Engagement Lead
Lina ensures every Strategis engagement runs smoothly—acting as the connective tissue between our advisors, partners, and client stakeholders.
Our Values
How We Think, Work, and Win Together
Clarity
We believe clarity is a competitive advantage—and we bring it into every strategy, system, and conversation
Accountability
Whether it's a spreadsheet, a roadmap, or a decision—we deliver, follow through, and stand behind our work
Partnership
We work with you, not just for you. Collaboration, trust, and shared goals are at the core of every engagement we take on
Let’s talk about your next milestone—and how to reach it
Schedule Your Strategy CallGet Started
Ready to Strategize Your Next Move?
Let’s talk about your next milestone—and how to reach it
Alex Tran
Founder & CEO
OUR PRINCIPLES
What We Believe
Root, Not Symptom
Revenue is feedback. When the system is right, revenue follows. The internal realignment has to happen first.
Growth, Not Expansion
Profitability is past. Longevity is future. Any kind of growth is an inside job.
Independence, Not Dependence
A solution that creates dependency is feeding the advisor, not serving the client. We design ourselves out of the engagement.
The root is yet to be identified. Let's start there.
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